Wisepick is a collection of top products for both in-home and outdoor use. We do our best for people who want to save their time and energy while searching for an ideal product regardless of the budget they have. No matter what sort of thing you are looking for – a juicer or a mattress – we will make your shopping way easier by choosing and carefully reviewing the best items on the market.
What we do here
Our recommendations are a result of thorough research. First, we decide on the products’ features that are worth considering most of all. Then, we pick the best-selling items on the market and compare their key features. We also pay much attention to real buyers’ reviews, warnings, and advice. Finally, our team of professional researchers tests the products to make sure their real characteristics correspond to the manufacturer’s promises.
Our researchers typically spend from 40 to 80 hours (and in some cases significantly more) to make a full rating as well as in-detail product descriptions, a buying guide, and a Frequently Asked Questions section.
How We Make the Best Product Reviews
1. Market research
We study novelties of the market, the most popular companies and their products.
2. Identifying key features
We decide on the product features which are the most important for the customers.
3. Selecting products
We choose the best-selling products which customers loved.
4. Analyzing reviews
We thoroughly study byers’ reviews for each product.
5. Manual testing
We independently test the products we choose to check their real characteristics.
We give scores to the chosen products according to their quality, functionality, and price.
7. Writing reviews
We write in-detail descriptions of the items’ features.
8. Buying guide
We sum all our findings up to help you choose the product that best suits your needs.
How we do this
We start our research by diving into the best information sources currently available, including What Hi-Fi, Independent, Consumer Reports, CNET, and many others. After that, we carefully study hundreds or even thousands of real buyers’ reviews, which allows us to take long-term experiences into account. Next step is making a short-list of the best products and an in-detail study of each item.
We’ve developed an effective system to detect unnatural reviews and eliminate such kind of a feedback (for example, written with the help of the Amazon’s Vine Program). We believe that while choosing a product, you should pay attention to the real reviews of real buyers – people who’ve chosen this particular item, paid for it, and have an experience of its everyday use. Our system allows to detect up to 50% of unnatural reviews.
Which products we choose
We do realize that many products are overloaded with features unnecessary for the average customer. They may be useful while promoting a product but are rarely handy in practice. The most expensive model with the widest range of characteristics is not necessarily the best one on the market. In our buying guides, we recommend the same goods we would buy for our family and friends, the ones we would pick for ourselves.
It goes without saying that there’s no ‘one-size-fits-all’ product. That is why our experts outline several different typical situations the customers might find themselves in, and determine the best product for each of them. We call them ‘nominations’. In each review, you will be able to choose the one that suits you best.
We take pride in following rigorous standards and ethics. Our recommendations are entirely based on our editorial team’s findings and opinions. We are members of the Amazon Associates Program and earn money to develop our project and review products. Our income doesn’t depend on specific goods you buy, that is why we are free to choose out of the full product range available on the market, and nothing affects our decision.
Haven’t found a product?
E-mail us if you need help with a particular buying issue, and we will do our best to help.
Have any questions left?
Contact us if you need help with a particular buying issue, haven't found a product you're interested in, or have thought you'd like to share.
Senior marketing analyst
Strategy and Operations Manager
Director of Growth